Short answers. Every number here comes from the product itself. Anything else goes to hello@gaultandco.com.
Brands with many locations run by different people: franchise systems, dental and healthcare groups, insurance and real-estate networks. Gault never asks for access to a listing, so it works whether head office owns them or not. Sign up yourself for up to 600 locations; past that, setup is done by hand at the same rates.
Three areas for every location, from public data only: 17 checks on the Google Business Profile, 29 on the website and 14 on AI visibility, 60 in all. Weighting differs by trade (dental is not weighed like insurance); you see yours inside Gault. An area that can't be read drops out rather than counting as zero, but a location Gault has confirmed has no website scores 0 for Website.
By default every network is read by Claude, ChatGPT and Muse (Meta AI). Gault asks each one the question a customer would ask, from the location's own city, three times, and records whether the location is among the five businesses named. Gemini is paused until Google allows its answers to be measured.
Yes, 8 checks: whether the rating clears 4.0, whether there are at least 20 reviews, whether a review has arrived in the last three months, and whether the owner replies. Reviews also count toward whether AI engines recommend the location. Gault never asks for, posts or answers a review.
Its own report by email every month, with a PDF attached, sent to the email on your list: its score, each area graded, and its fixes in order, each with what to do and the source behind it. You see sample reports before anything goes out, and nothing is sent until sending is switched on for your network. You can also send any location's report yourself in one click.
A live dashboard for the whole network: a map, every location's score sorted by what needs attention, and a page for each location with every finding and its source.
Presence is the upgrade on top of Visibility. It reads each location's website and social pages against your brand: the current logo, your name, no other company's name or links, your colors and font, and clear pictures. Brand becomes a fourth area, worth 25% of the score, and you choose which brand rules matter most. A brand overview of what AI assistants say about your company as a whole is coming soon.
Once a month, automatically: every location is re-read once a month, and each shows the date it was last read. A reading counts as current for 30 days.
Yes, any time, with no per-read fee. The monthly pool is 3 per location, never fewer than 25, so a 100-location network gets about 300 to share. Scheduled readings never count against it, and it can be raised for a big push.
No. Gault holds no password or account access and never edits a profile, posts or publishes. It reads what a customer sees, which is why it can grade the work fairly whoever did it: your team, your agency or another vendor.
Send the change and it is added or removed. Inside Gault you can confirm the Google listing matched to each location and correct a wrong website yourself. Readings already taken stay on the record, so you can look back a year later.
Per location, per month, and the rate falls as the network grows. Month to month, cancel any time, no setup fee. Current rates are on the pricing page.
Gault is never given an account. It reads what is public, and holds your location list, the readings taken from it, the name and email of each person you give access to, and your logo. Card details stay with Stripe. Your customers' data never enters it.
Every check names the research behind it, graded by strength, one click from the finding inside Gault. 1 of the 60 checks rest on Gault's own calibration rather than an outside source, and each says so where it appears.
AI answers change from one ask to the next, so a move of a few points in a month can be chance. Being named by an AI and ranking on Google are different things. A signed-in customer may see different answers than Gault's fresh, signed-out asks. And Gault reports; it does not act.
Aidan Bunch, who built Gault, Monday to Friday, 9 to 6 Central.